Boost sales and awareness with comedy podcast sponsorship
88% of listeners act on ads they hear on podcasts
Podcasting is changing the game for advertisers. More relevant than television, more intimate than radio, more diverse than social media.
79% of media buyers say podcast advertising has effective targeting methods while over 50% say podcasts have ads that are relevant to their interests – the most of any tested media.
Podomedy reaches loyal listeners who trust and act on host recommendations. Tap into the power of podcast advertising. Contact our team today.
Acast Industry Report 2024
Podcast Listener Loyalty By the Numbers
- 80% of listeners tune in to niche podcasts with content made for people with specific interests
- 94% of niche podcast listeners take action after hearing a podcast ad
- 80% of listeners tune in to niche podcasts
- 63% are less likely to skip ads on these shows
- Almost two thirds of podcast listeners are likely to trust recommendations on niche shows
The Power of Discovering New Customers
84% of listeners who say they have taken action after seeing or hearing brands promoted in podcast-first omnichannel campaigns, nearly half made a purchase and two-thirds have been introduced to a new brand.
Podcast isn't just changing the advertising game - it's where brands of all sizes come to connect with engaged audiences.
Podcast Pulse
In a report published in 2024 with Edison Research, Acast examines the biggest trends in podcasting, powered by fresh audience insights.
The report reveals the impact podcast listening is having on daily lives and how niche podcasters are able to effectively influence consumer spending.