Why should a business make a podcast and how do you know if it’s worth the time and money? Ant and Damien look at what a B2B podcast can actually do for a company, how many listeners really matter, what makes a good host, and how to judge whether a show deserves another season. They’re joined by Niall Sullivan from Siemens to share what he’s learned from making B2B podcast content in the real world. Expect practical advice for B2B marketers thinking about launching or optimising a podcast.
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