What is Podomedy?

Podomedy is an award-winning UK comedy podcast network and studio. We are home to independent comedy podcasts and original formats across film, sport, parenting, scripted fiction, kids history and creator-led entertainment. We also work with creators and brands to develop, launch and grow podcasts with a clear audience, strong format and commercial potential.

Is Podomedy a comedy podcast network or a podcast studio?

Both. As a network, Podomedy supports and showcases independent comedy podcasts. As a studio, we help develop new podcast ideas, shape formats, produce shows, create launch plans and turn strong concepts into audio, video and social content that can travel further than the podcast feed.

Does Podomedy work with brands?

Yes. Podomedy works with brands that want to use humour, personality and podcast-native storytelling to reach audiences in a more engaging way. That could mean creating a branded podcast, developing a comedy-led content format, working with existing shows, or turning a brand idea into audio, video and social assets.

Why should a brand work with a comedy podcast studio?

Comedy can make a brand feel more human, memorable and easier to spend time with. A comedy podcast studio helps shape that humour into a format that works for listeners rather than feeling like an extended advert. Podomedy brings together podcast production, format development, audience thinking and comedy instincts, so the idea has a better chance of earning attention.

Can Podomedy help us come up with a podcast idea?

Yes. We can help develop podcast ideas from scratch, pressure-test existing concepts, shape formats around audience behaviour, and identify where humour can create a stronger reason to listen. For brands, that means moving beyond “we should start a podcast” into a clear proposition: who it is for, why they would care, what makes it repeatable, and how it supports wider marketing goals.

Can Podomedy help with go-to-market planning for a podcast?

Yes. A good podcast needs more than a launch date and a trailer. Podomedy can support positioning, episode packaging, launch messaging, platform optimisation, social cutdowns, guest strategy, cross-promotion, paid and organic distribution thinking, and ways to turn each episode into wider campaign content.

Do you only produce audio podcasts?

No. Podomedy works with podcast ideas that can live across audio, video and social. A strong podcast format can generate short-form clips, YouTube episodes, social posts, newsletter content, PR angles, live extensions and campaign assets. The aim is to build one strong idea that can travel across multiple channels.

What kinds of branded podcasts work best with comedy?

The best branded comedy podcasts usually have a clear format, a strong host or character dynamic, and a reason to exist beyond the brand message. That might be an interview format, a panel show, a scripted series, a workplace comedy, a fandom-led show, a customer story format, or a social-first idea that uses humour to make a topic more accessible.

Can a serious brand make a funny podcast?

Yes, as long as the humour fits the audience and the subject. Comedy does not have to mean silly, lightweight or off-brand. It can mean warmth, wit, honesty, sharp observation or a more entertaining way into a topic people already care about. Podomedy helps find the version of funny that feels credible for the brand.

Can Podomedy help us make a podcast for an internal audience?

Yes. Comedy and personality can work well for internal comms, employer brand, culture campaigns and leadership storytelling. A podcast can make internal messages feel less like another corporate update and more like something people might actually choose to listen to.

Can brands sponsor existing Podomedy shows?

Yes. Podomedy can explore sponsorship, host-read messages, branded segments, social extensions and partnership ideas across relevant shows in the network. The best partnerships are built around audience fit, tone and a clear creative idea, rather than dropping a generic ad into the middle of a funny podcast.

Can Podomedy create a podcast format we own?

Yes. For brands, commissioners and partners, Podomedy can help develop original podcast formats that are built around your audience, objectives and tone of voice. Depending on the project, this could include concept development, format bibles, pilot episodes, production, launch strategy and wider content packaging.

Does Podomedy work with independent podcasters?

Yes. Podomedy works with independent comedy podcasters who have a clear idea, distinctive voice or existing show that could benefit from network support. That might include mentoring, positioning, production advice, distribution support, cross-promotion, commercial guidance or help turning a good show into a stronger proposition.

I’m a stand-up comedian. Can Podomedy help me start a podcast?

Yes. Podomedy can help comedians turn an idea, persona, live format or area of expertise into a podcast that has more shape than “two people chatting”. We can help with format development, title and positioning, episode structure, recording setup, launch planning, artwork direction and ways to use the podcast to support your wider comedy career.

Do I need a fully formed podcast idea before speaking to Podomedy?

No. Some people come to Podomedy with a finished show, some with a loose idea, and some with only a goal. For brands, that might be “we want to reach this audience in a more entertaining way”. For creators, it might be “I know I’m funny on this subject, but I don’t know the format yet”. We can help shape the idea from there.

What makes a strong comedy podcast idea?

A strong comedy podcast idea usually has a clear audience, a repeatable format, a distinctive voice and a reason for each episode to exist. The best ideas are easy to explain, enjoyable to return to, and specific enough to stand out in a crowded podcast market.

Can Podomedy help fix a podcast that is not growing?

Yes. Podomedy can review an existing podcast and look at the idea, title, artwork, episode structure, intros, packaging, publishing rhythm, platform presence and promotion. Sometimes the show is good but the proposition is unclear. Sometimes the format needs tightening. Sometimes the launch or distribution strategy needs rebuilding.

Does joining Podomedy mean giving up ownership of my podcast?

Not necessarily. Podomedy works in different ways depending on the project, creator and commercial model. For independent podcasters, the aim is usually to support growth while respecting the voice and ownership behind the show. For commissioned or branded work, rights and usage would be agreed clearly before production begins.

What kinds of podcasts does Podomedy look for?

Podomedy is interested in comedy-led shows with a clear point of view. That might include scripted comedy, character formats, film and fandom shows, sports comedy, parenting, kids and family entertainment, interview formats, panel ideas or smart niche concepts with strong audience potential.

Is Podomedy only for comedy podcasts?

Comedy is the centre of gravity, but that does not mean every show has to be a straight “jokes podcast”. Podomedy is interested in formats where humour, personality or entertainment value helps the idea connect. That could include history, sport, film, parenting, culture, work, education or brand storytelling.

How can I work with Podomedy?

Brands, agencies, creators and comedians can get in touch with Podomedy to discuss podcast development, production, format strategy, sponsorship, network support or branded comedy content. The best starting point is a simple brief: what you want to make, who you want to reach and what success would look like.