In this special episode recorded at the Podcast Show in London, Adam Jarrell and Joel Emery from Holy Smokes Audio discuss their journey from The Offensive to creating Sherlock & Co, the hit modern adaptation of Arthur Conan Doyle's stories. They share insights on found-footage audio drama techniques, building passionate fan communities, effective Patreon strategies, and working with Goalhanger Productions.

The duo reveal how they balance writing with production, create authentic podcast-style storytelling, and develop sustainable creative partnerships in the competitive audio drama landscape. Special thanks to ⁠Spiritland Podcast Studio⁠ in London for providing the recording equipment for this episode.

Hosted by Damien St John and Ant McGinley. If you find our battle-tested insight is useful, why not buy us a coffee!

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Season 1

AI-powered keywords

7 audio drama lessons from Sherlock & Co. creators

The impact of AI in podcasting

Podcast artwork hacks